Author Archives: Ashley Robinson

Sustainability is the new companies’ marketing strategy

We are all unitedly trapped in one ephemeral planet that needs to be taken care of.

Since the industrial revolution first took place, the earth is the one that has got so many bad impacts. The invention of plastics and the massive use of chemical substances are the core issue. Though, both are the stimulant for practically all industries. We use (a lot of) plastics and chemicals everyday because they are considered cheap and have made our life easier.

Talking about the dilemma will never end in a single solution. Therefore, a concrete ideas is needed to solve this problem. Today, so many activists are fighting for the environment sustainability and standing up the labours’ rights.

The concept of sustainability itself can never be separated from the economic, environmental and social pillars.

A good business performer will not take this issue as a threat to his/her company. In fact, there is absolutely a good chance to take this issue as a marketing strategy.

Take advantage of the sustainability movements by following the two simple steps below.

1. Rebrand and showcase the image of your company

What public want is really the image of your company. It is the first and foremost thing that attract your customers and elevate your company’s reputation.

First, specify the values that you want to present. You can do this by answering the 5W1H questions on customers’ reasons to buy your product or service and connect the answers with social and natural environmental issues.

Then, calculate the cost estimation and allocate additional budget for the optimization of your company’s digital platforms.

Finally, hire some professionals to conduct the task because rebranding and showing the image of a company is not a simple thing to do. It requires much time and energy and you better let a trusted creative agency to do that.

2. Put the image into reality

It is good that you have created a new image of your company. It’s time to make a reality from that image.

Conduct some concrete actions that relate to your business sector. For example, you can support or initiate healthcare treatments if your company is working in the medical sector.

Many companies are being criticized by the community for being unsteady in doing sustainable campaigns. So, do not let this happen to your company. You should maintain every good thing you have started in the first place.

Reasons Why Digital Marketing is Important for Business

Today we are living in digital era where everything is less complicated and more providing. It is easier to finish simple tasks by using a single device only. Through digital device as well we can reach more people even without meeting face to face. Thanks to technology that keeps advancing every day. It benefits various fields in life including business industry. With the help of technology, business owner can build and grow their business with more opportunities. Therefore, business and digital marketing is hard to separate today.

Benefits of using digital marketing strategy to grow business

Digital marketing is not only for online business though. It is flexible to be used by any type of business whether it is modern or conventional business. It is even very accommodating for a small business to grow. Therefore, there is no reason why business owners postpone their digital marketing strategies. Here are some benefits of digital marketing for business:

  • Through digital marketing, business owner can reach larger group of people than what they can do locally. Enormous audience can be reached efficiently without so much sweating. Digital marketing makes cost-effective strategy. It is also easier to interact with potential customers using digital marketing strategy and tool so it is easier to look for what they need. In simple words, business owners can reach more people without wasting too much money.
  • Business owners should know that potential customers are already online. It is not uncommon for people to get online to look for what they need, be it simple information of products of services. The best thing that business owners should do is to take chance of this by opening access online whether it is official website or social media.
  • It is not only potentials customers who are online but also business competitors. Competitors are not only enemies or people to compete with. They can also be the one who can teach something. By knowing what the competitors are doing, business owners can figure out what type of strategies to be more standout.
  • Digital marketing makes business more accessible not only for potential customers but also potential investors or business partners. Digital marketing provide efficient access for communication because the platform is always open. Using digital presence means business owners have more chances to be found by others. Being discoverable online is the point of using digital marketing strategy so that the business has more opportunities to grow.
  • The next reason why digital marketing is important for business is because it allows business owners to engage with their prospects. Running survey and starting conversation is easier to do using digital platform. It means business owners will get to know their target audience better. Making first impression is important for business. However, building and maintaining relationship is not less important. That is how a business will keep moving forward. The relationship built through digital marketing and platform is not only between business owners and customers but also between business owners and partners.

Amed Diving, Magic for Snorkeling and Dive Lovers

There is a small paradise on the Island of the Gods! Snorkeling lovers, especially divers, certainly know that Amed diving is an exotic and spectacular spot. In fact, there are many diving spots in Bali that are spectacular but Amed has its own uniqueness like blackish sand.

Amed Diving

Scuba diving Amed Bali always gives memorable and unforgettable diving experiences. There are many ways to be able to enjoy Amed diving spots, depending on each person’s budget. For lovers of snorkeling and diving, visiting Amed is definitely not to be missed. Let’s find out about scuba diving

How to reach Amed diving?

3 ways to enjoy Amed diving depend on whether you are solo, group or family adventure.

By motorcycle, it will feel very far and tired. But there are many experiences that you can get during your trip to Amed. You can find many motorbike rentals in the Kuta beach area, Seminyak, Legian, and surrounding areas. Motorbike rental prices per day are usually 40-50 thousand. Renting a motorbike, of course, must be guaranteed. For local tourists, can use an identity card, while for foreign tourists can use a passport photocopy. The distance from the Kuta area can be reached for 2.5 hours. When using a motorbike, it is better to look for the closest lodging spot Amed diving. Staying at Amed gives its own impression and pleasure.

The car will be very easy and save your time to spot Amed Bali diving. The cost of renting a car will certainly be more expensive and you have to prepare more budgets for that. But if your diving group aims, it will save you money. If you decide to go to the diving spot by car, it will be very possible for you to return to the Seminyak area where you stayed that day.

Joining the dive center will be perfect for exploring Amed Bali’s scuba diving spots. Usually, the dive center will provide shuttle facilities from the hotel to diving spots. It will save more time if you are looking for dive operators before arriving in Bali. They will arrange dive schedules according to your vacation time. The dive center will also provide diving equipment that you will use during training or use diving. You don’t have to bother carrying your own diving equipment.

What will you get at Amed Diving spots?

 

Japanese Shipwrecks

The wreck of a Japanese ship that has sunk is one of the favorite diving spots for all local and international divers. Currently, the wreck has become a home for sea creatures such as leaf fish, seahorses, scorpion fish, and other types of marine fish. Don’t forget to look for a professional dive operator to guide your dives to explore Japanese shipwrecks.

Fugitive

Favorite diving spots in Burutan are 10 to 40 meters deep. You can see thousands of eels popping up from the sand of the sea floor. Other types of fish that you can see are tuna, seahorses, and Giant Trevally and several species of sharks. While at a depth of 50 meters, you can get a collection of corals that have formed a coral garden with an area of about 500 meters.

Pyramids

To reach the dive pyramids, you must use a boat from the Jemeluk beach. At this spot, you will find various species of turtles, Napoleon wrasse, or sharks. Other diving points such as Jetty Cliff and Gili Selang are very beautiful and cool to enjoy during dives.

Business Online Tips For Starter

Tired of working in the office? Now the online business is a business that is run online with small capital. Online business is very promising to start a business in the era of modernization and technological sophistication. Uniquely, the online business can be done anywhere and anytime without attachment to a particular company or is mobile. There are many online businesses that exist today, but what online business is right for you?

When you start a business there will be many obstacles, but online business is an inspiration for businesses with small capital with profitable results. There are several important points for you to pay attention to

The reason why should be an online business?

Most beginner online businesses certainly want to make a profit. Apart from freelance businessmen, there are many office employees who also try online businesses to find additional income. Today, many shop owners also utilize technology by marketing products online. The result? Very surprising! The income of online businesses turned out to be able to reap profits compared to the benefits of outlets.

Reach a wider market

Online shopping is very global. It’s easy to find products online. Consumers can compare prices, quality, and product types. For online businesses, this is very profitable. No need to bother marketing door to door products, because online businesses have very broad coverage even to the whole world.

Unlimited income potential

Marketing an online business that can be accessed from all over the world will enable you to get unlimited opinions. It all depends on how the product you are selling and the form of marketing an online business. The fact is that online businesses are increasingly competitive and are increasingly not making it easy for online businesses with maximum results.

How to start an online business?

If you are interested in having more unlimited income, there are a number of steps you should know as a beginner businessman.

  • Learn a good and appropriate business mindset
  • Determine the type of product you want to sell
  • Determine the target market to be addressed
  • Create an attractive online store or website
  • Join the business community to expand your connection
  • Use of SEO services

SEO services are increasingly prevalent along with the high competition of online businesses. Actually, SEO services are one type of online business in the form of services. They help your business online to compete with other competitors. The use of SEO services has the potential to increase you can compete globally.

Bali Villas, A Dream Accommodation To Indulge Your Privacy

Who is not spoiled with luxury facilities during a vacation? Are you ready for vacation and have a tropical destination list? Bali is the best recommendation for a tropical destination that is free to visit throughout the year with warm weather and the friendliness of the locals. There will be a lot of vacation planning such as accommodation, setting a destination, vacation activities and much more. For accommodation, Bali villas offer a solution for a temporary place to stay during your vacation.

Bali villas

Many people suggest planning and ordering everything early. Why? Bali is one of the busiest tourist destinations of the year. More than millions of people come and find pleasure. Many even decided to return and live on the island of the gods. The higher the tourist arrival interval, Bali automatically needs adequate accommodation. On the tourist side, making initial reservations especially when your holiday plan on high month is highly recommended.

Bali villas and surroundings

Why do villas currently have a very high level of demand? This clearly shows the advantages that you can enjoy compared to hotel rooms. Bali villas offer a range of services and facilities that are more than adequate. Although the villa you choose is far from the crowds, the available Wi-Fi network keeps you connected with the outside world.

When talking about privacy issues, it is very clear that exclusive Bali villas offer more than other accommodations. When you have to share a public swimming pool in another hotel, in the villa you can have a full swimming pool all day long. Enjoy sunbathing without feeling disturbed by passing staff or guests who will check in and check out.

Price? Privacy, complete facilities, and the convenience of Bali luxury villas beat the price offered. Whatever the price, there will be many tourists who are willing to pay more for maximum holidays. To be honest, villas are a bit expensive compared to other accommodations if you are on a solo vacation. But for family vacations, Bali family villas are the best recommendation for cost-effective.

What’s around the villa? Most Bali villas offer spectacular views ranging from rice fields, beaches to views of the Indian Ocean. They were built and located in the area of the local population so it was clearly seen a very Balinese atmosphere. Hanging out with residents around and getting to know the traditions and culture of Bali will provide a new experience for your holiday.

Growing Business with Digital Marketing Strategies

Growing business until it becomes successful is not impossible. However, it needs huge effort especially when you want your success to be long lasting. There are many factors contributing to the success of business. One of the most crucial points is marketing. Today, technology also plays important role in the growth of business no matter what it is. With technology, business owners now is using digital marketing as effective strategy to gain more customers and other benefits. With the role of internet, it will be easier for you to penetrate the market. What you need to do is produce and deliver high quality content to attract people and make your company stand out.

Important digital marketing strategies to grow business

Through digital marketing, you will be able to promote more smoothly because you can reach wider audience. Technology allows more access for people to reach you and vice versa. Helping business to grow using digital marketing strategies is a smart move. Here are some strategies in digital marketing you can use to grow your business:

Take advantage of the power social media holds. Social media has strong presence nowadays. It can be use as effective tools to reach wider audience. Through social media you can create content and establish solid relationships with your customers. The engagement you create through social media can boost your business visibility. Use social media as early as possible because gaining dedicated audience takes time.

Aside from social media, you can also use another digital use such as blog to gain more audience. Through your blog, you can share contents related to your business, products, as well as industry. Ensure that your content is valuable and relevant to your audience. Through blog as well, you can build your brand and reputation. Aside from making selling contents, make sure to make informative and inspiring contents to gain more point of credibility from your audience.

Having official website is necessary for growing business today. However, it is not enough to have plain website for your business. You need to maximize its presence to the point it can boost your business. One of the most effective strategies is to leverage the power of SEO or Search Engine Optimization. This way, your content on your website will be optimized. Your website will also be able to be on first rank in search engine such as Google which means can attract more reader to visit.

Using digital marketing, you can dig in deeper of what problems your customers seem to struggles with. Then, you can find and offer the right solution. Using your offer, try to obtain more information about your target customers. Therefore, you can channel them into your marketing funnel effectively. This is what it’s called as a lead magnet. A way for you to exchange of information.

Those are strategies you can use to grow your business through digital marketing which is less expensive and more efficient. The point is to always deliver high quality content no matter what platforms you use as tools to reach your customers.

Scuba Diving For Beginners And How To Success It

World diving destinations are spread. This activity is increasingly popular and is becoming a trend in every circle, regardless of children or adults. More and more people are just trying to enjoy diving activities. Snorkeling is the beginning when people want to explore the world of diving. The pleasure of discovering a new and beautiful world under the sea led them to start training in scuba diving for beginners. Statement is not the same as imagined. For professional divers there are so many choices of diving destinations such as Komodo Island (Indonesia), Palawan Island (Philippines), Guadalupa (Mexico), and many others.

scuba diving for beginners

What Is Scuba Diving For Beginners?

The initial stage is that you must know exactly what scuba diving is for beginners. A little explanation about diving, is where you will go to a certain depth in the high seas and breathe like you do on land. The difference is, you will use a respiratory aid in the form of oxygen tanks and masks. In addition to the two diving equipment above, there are many others such as regulators, fins, gloves, gauges, computers, boots, buoyancy compressors, octo, and wetsuits.

All of them are equipment that you will learn and use well when diving training. The other basic training that you will get is the basics of good diving in the form of modules or learning it online. Some basic introductions to scuba diving lessons for beginners such as how to behave while dive, swimming sessions and initial tests intended so that you feel safe when first diving.

Where To Learn Diving?

If you make a list of tourist destinations, the results will be so much. It will makes you to confuse where to go to learn to dive. Do not waste your time and money for tourist destinations that are not good. One of the world’s popular destinations that is perfect for learning to dive and while enjoying your vacation is Bali. A lot can be explored in Bali, and the most important thing is not to make you poor.

There are many holidays that make people lose a lot of money afterwards. Scuba diving for beginners will be perfect when starting in Bali. One of the dive operators popular under the PADI organization is Dune Atlantis. The training will be accompanied by professional diving instructors with diving experience of more than tens of times. The important thing is, diving instructors can make decisions quickly and precisely when beginner divers have difficulty when diving.

There are several stages when training for scuba diving for beginners that must be passed for a diving certificate. Where the certificate can be called a visa for you to go to a new world under the sea. It’s a good idea to take scuba diving holidays for beginners, which will be adjusted to your holiday schedule.

Tips to Start Business Smoothly

Running a business is possible for everyone from various backgrounds. Starting it can be scary especially for the beginners due to lack of knowledge and experience. However, running a business is like learning by doing. You won’t get to know how it works unless you dive into it. Before diving into business, you need to at least be prepared. You have to physically and mentally ready to run business because it can be so much more challenging than you think. There is a lot of things you need to handle to keep your business afloat.

Starting business with helpful tips

The first thing you need to do to start business is to seek for advice from advisor, business strategist or experienced entrepreneur. This will help you to see the light from the perspective of someone who have experienced running a business firsthand. Or, you can also follow these tips so your start in business can be a little less nerve-wracking.

If your problem from the beginning is your own doubt and fear, you need to immediately address the issue. Fear of starting business is one of the most common reasons why people never really start a business. Of course, running your own business and become the boss sounds scary. However, it means you have more control and chance to become successful. Thus, find the reasons why you doubt starting business and fix them.

Tips to Start Business Smoothly

Be eager to learn and listen. It is common for beginners to get excited and high-spirited. With big energy, it is easy to forget that you need others to grow. In running a business, you need to ready to absorb as many knowledge as possible especially from people who are relevant such as advisor, seasoned entrepreneur, successful investors, etc. Then, start to work out the ideas and write them down. You need to gather reliable resources to start planning your business.

To start a business smoothly, avoid overcomplicating things and stick to the simple idea. It is easy to get carried away with your ideas and plans that you forget your first objectives. It leads to more complicated idea you can’t even comprehend. To prevent this, you need to keep it simple by starting small and narrow your focus. The most important point is to how you can deliver products or service needed by customers.

Calculate the numbers thoroughly because your financial setting is one of the most critical factors for your business. You need to consider many factors to calculate your expense. You also need to include unexpected cost to your calculation. It is highly advised to separate personal and business finance so you won’t complicate things in the future.

Prepare yourself to speak up about your business because you need people to know about it. For those who are not very outgoing, speaking in public can be scary and terrifying. It is one of the challenge to conquer from the beginning. However it is so rewarding because then you can introduce your business to people and build the network for business relationship.

 

Komodo Boat Trip: A Gateway to Unruled Paradise

The Komodo National Park of Flores, Indonesia, is just the right place where you should thin about some South East Asia boat trips. The national park is comprised of more than 20 strings of Jurassic-looking islands that’s completely wild and free from mass civilisation, separated by brilliant blue water in between. Fortunately, there’s no shortage of boats in the dock of Labuan Bajo and the merry seamen who operate these beautiful phinisi schooner. You could always hop on one of the boat and embark to the tropical Komodo boat trip that would take you to the essence of adventure, and here’s a glimpse of this idyllic holiday

Why Komodo Boat Trip Is A Good Idea

A boat trip in this remote frontier would always be a perfect suggestion to fill up a vacation. This would be that kind of a trip where you could totally unplug from daily demands and social pressures. No internet signals, no city lamps, and no chirping crowds to frustrate you out. Only the boat and Komodo’s wondrous landscape—presenting pure tropical gateway that will totally freshen you up from inside out. It’s also a perfect holiday when you have tanned enough to deal with (a lot of) sunshine, relaxed enough to enjoy yourself properly, and ready to get out for adventures with the dragons.

Komodo Boat Trip: A Gateway to Unruled Paradise

Forget Social Courtesy. It’s Time to Live Your Best Life

Komodo boat trip is the time where you can forget common social modesty and let yourself all out. You can be on bikini and swimsuits all day long and no one would throw a condemning look to you. You would venture to inhabited islands where there’s no settlements with strict modesty regulation nor religious sites. The only reason to cover up is the blazing sun (don’t want to get that burn) and maybe the sharp smelling Komodo Dragons.

Expedition to Barren Islands

The islands within Komodo National Park is magical. Some are completely barren with undulating hills where you could the best bird-eye view of the entire Komodo’s landscape. A few others are completely inhabited by wild animals—bats, deers, buffalos, and smaller sized dragons. Some of them give the best sunrise and sunset experience.

Fish Visits

No trip to Komodo is done without a visit to its incredible underwater world—even when you are just snorkeling on the surface. Below the transparent water, the Komodo hides one of the most gorgeous dive site on the world! It’s part of the famous coral triangle and, just like the land above, it’s protected by UNESCO. Vibrant corals blooms on the seabeds and the fishes are plenty and busy. Going down there looks a lot like visiting a world-size aquarium that would make you forget about the upper land.

A Calm Night

Getting life slowed down and immerse in the quietness of the night is the perfect way to close the day in Komodo boat trip. Travelers love to lie on the deck to see the stars twinkle into existence and the moon rise over the ocean, before the sky darkens and completely turn into a sea of blinking stars.

Understanding the Condition of Your Property Investment

Your property is your asset that you should take good care of so it can earn you well-deserved profit and income. However, it would be foolish to think that your property will forever be the same throughout the years of your investing journey. Its condition won’t be the same from the time when your tenants move in and when they move out after the lease ends. Wear and tear can cause some damage to your rental property throughout the times. Thus, you should at least expect a level of wear and tear your rental property would have while it is occupied by tenants.

Different damage on your rental property

As property owner, you also should be aware that wear and tear is not the only factor causing damage to your rental property. There is other factor such as accidental damage. This is important to know the differences between the two because it is related to how your property insurance works. So here are things you should know about this matter about your rental property condition:

Spending money for property insurance is important to protect your property and business. It offers some forms of coverage as you should already know by now. You also must have known that property insurance can cover claims for accidental damage. However, you should remember that the insurance doesn’t cover wear and tear. It is excluded from the coverage and certainly you can’t claim for it.

It is important to define the difference between accidental damage and wear and tear. Accidental damage means it is caused by sudden or unexpected events which cause some levels of damage to your rental property. The simplest accidental damage is when you accidently knocked out your glass filled with wine from the table that it falls gracefully onto the carpet. It is consider as accidental damage.

On the other hand, wear and tear is something that accumulates over time due to regular use. The simplest example (still about carpet) is when the carpet in your rental property has got signs of foot traffic, bare patches, or flattened due to being used by your tenants for years. Thus, it cannot be claimed as accidental damage because it is not caused by accidental or malicious factors. It is reasonable condition happens to your property due to your tenant’s years living in the property.

Other examples of accidental damage include holes in the wall caused by tenant’s activity when they move some furniture, cracked tiles caused by heavy thing is dropped. Other examples of wear and tear include scuff marks on the ceilings, peeling paintwork, hand marks on blinds, etc.

To avoid misunderstanding and misinterpretation, it is important to communicate this with your property manager. It is also important to do regular inspection to your rental property conducted by your property manager under your and your tenant’s permission. Thus, it will be easier to notice accidental damages. This is also important to control sever damage caused by wear and tear. Therefore, your rental property will last longer.