We are all unitedly trapped in one ephemeral planet that needs to be taken care of.
Since the industrial revolution first took place, the earth is the one that has got so many bad impacts. The invention of plastics and the massive use of chemical substances are the core issue. Though, both are the stimulant for practically all industries. We use (a lot of) plastics and chemicals everyday because they are considered cheap and have made our life easier.
Talking about the dilemma will never end in a single solution. Therefore, a concrete ideas is needed to solve this problem. Today, so many activists are fighting for the environment sustainability and standing up the labours’ rights.
The concept of sustainability itself can never be separated from the economic, environmental and social pillars.
A good business performer will not take this issue as a threat to his/her company. In fact, there is absolutely a good chance to take this issue as a marketing strategy.
Take advantage of the sustainability movements by following the two simple steps below.
1. Rebrand and showcase the image of your company
What public want is really the image of your company. It is the first and foremost thing that attract your customers and elevate your company’s reputation.
First, specify the values that you want to present. You can do this by answering the 5W1H questions on customers’ reasons to buy your product or service and connect the answers with social and natural environmental issues.
Then, calculate the cost estimation and allocate additional budget for the optimization of your company’s digital platforms.
Finally, hire some professionals to conduct the task because rebranding and showing the image of a company is not a simple thing to do. It requires much time and energy and you better let a trusted creative agency to do that.
2. Put the image into reality
It is good that you have created a new image of your company. It’s time to make a reality from that image.
Conduct some concrete actions that relate to your business sector. For example, you can support or initiate healthcare treatments if your company is working in the medical sector.
Many companies are being criticized by the community for being unsteady in doing sustainable campaigns. So, do not let this happen to your company. You should maintain every good thing you have started in the first place.