Category Archives: Business & Property

Sustainability is the new companies’ marketing strategy

We are all unitedly trapped in one ephemeral planet that needs to be taken care of.

Since the industrial revolution first took place, the earth is the one that has got so many bad impacts. The invention of plastics and the massive use of chemical substances are the core issue. Though, both are the stimulant for practically all industries. We use (a lot of) plastics and chemicals everyday because they are considered cheap and have made our life easier.

Talking about the dilemma will never end in a single solution. Therefore, a concrete ideas is needed to solve this problem. Today, so many activists are fighting for the environment sustainability and standing up the labours’ rights.

The concept of sustainability itself can never be separated from the economic, environmental and social pillars.

A good business performer will not take this issue as a threat to his/her company. In fact, there is absolutely a good chance to take this issue as a marketing strategy.

Take advantage of the sustainability movements by following the two simple steps below.

1. Rebrand and showcase the image of your company

What public want is really the image of your company. It is the first and foremost thing that attract your customers and elevate your company’s reputation.

First, specify the values that you want to present. You can do this by answering the 5W1H questions on customers’ reasons to buy your product or service and connect the answers with social and natural environmental issues.

Then, calculate the cost estimation and allocate additional budget for the optimization of your company’s digital platforms.

Finally, hire some professionals to conduct the task because rebranding and showing the image of a company is not a simple thing to do. It requires much time and energy and you better let a trusted creative agency to do that.

2. Put the image into reality

It is good that you have created a new image of your company. It’s time to make a reality from that image.

Conduct some concrete actions that relate to your business sector. For example, you can support or initiate healthcare treatments if your company is working in the medical sector.

Many companies are being criticized by the community for being unsteady in doing sustainable campaigns. So, do not let this happen to your company. You should maintain every good thing you have started in the first place.

Learn More Leadership Qualities to Improve Your Business

Starting your own business means you have control of what you can do. You will also be able to recruit people to be in your team in order to grow your business more efficiently. However, working in your own organization means you also need to lead the others. This is where your leadership skills are needed. Every individual has potential to be a great leader. So if you think you are lack of leadership skills now, you can develop it. 

The qualities of a great leader

Running your own business is a challenge because you need to handle many things including the business as well as people that works for you. To grow your business, you need to work in a team with shared objectives. Then, you can achieve success together. However, a team needs to be led and that’s your role as the owner of the business. 

Learn More Leadership Qualities to Improve Your Business

Self control

You need to build your self-control. You see, managing a team means you need to be ready with various types of differences of how your teammates work with different personalities and all. You need to be in tunes with your own emotions and control the outburst as effective as possible. You are burdened with huge responsibility which can make you feel pressured. It is easy to lose your cool. However, you need to start learning how to control your strong negative emotions. You need to find something to make it balance. 

Listen

To be a great leader that runs your own business while managing your own team, you need to have the ability to listen. It is easy to use authority as to not let the others open up or speak freely. However, you need to use that power for positive things instead of making your team afraid to open up. You need to perceive information correctly and to do so, you need to be willing to listen more. It is applied not only for your teammates but also for business partners so you can gain the right feedback. 

Confidence

You have to be confident in leading your team but don’t let it in your head because it can harm your business instead. You have to be confident in admitting personal misses and mistakes as well. This quality is uncommon for leaders. Running a business means you need to think logically and rationally. You are not allowed to let personal feeling cloud your judgment. If you make mistakes, admit it like a gentleman you are and don’t hesitate to learn from others or listen to other opinions. 

Proactive

A great leader is one that is proactive in leading the team to reach success. Just because you are the owner of your business doesn’t mean your job is to sit all day and let the others do everything. As the leader, you need to be active and always be ready to help your team. By being active, it can motivate your team to do better which have positive impact to the performance of your business. 

Reasons Why Digital Marketing is Important for Business

Today we are living in digital era where everything is less complicated and more providing. It is easier to finish simple tasks by using a single device only. Through digital device as well we can reach more people even without meeting face to face. Thanks to technology that keeps advancing every day. It benefits various fields in life including business industry. With the help of technology, business owner can build and grow their business with more opportunities. Therefore, business and digital marketing is hard to separate today.

Benefits of using digital marketing strategy to grow business

Digital marketing is not only for online business though. It is flexible to be used by any type of business whether it is modern or conventional business. It is even very accommodating for a small business to grow. Therefore, there is no reason why business owners postpone their digital marketing strategies. Here are some benefits of digital marketing for business:

  • Through digital marketing, business owner can reach larger group of people than what they can do locally. Enormous audience can be reached efficiently without so much sweating. Digital marketing makes cost-effective strategy. It is also easier to interact with potential customers using digital marketing strategy and tool so it is easier to look for what they need. In simple words, business owners can reach more people without wasting too much money.
  • Business owners should know that potential customers are already online. It is not uncommon for people to get online to look for what they need, be it simple information of products of services. The best thing that business owners should do is to take chance of this by opening access online whether it is official website or social media.
  • It is not only potentials customers who are online but also business competitors. Competitors are not only enemies or people to compete with. They can also be the one who can teach something. By knowing what the competitors are doing, business owners can figure out what type of strategies to be more standout.
  • Digital marketing makes business more accessible not only for potential customers but also potential investors or business partners. Digital marketing provide efficient access for communication because the platform is always open. Using digital presence means business owners have more chances to be found by others. Being discoverable online is the point of using digital marketing strategy so that the business has more opportunities to grow.
  • The next reason why digital marketing is important for business is because it allows business owners to engage with their prospects. Running survey and starting conversation is easier to do using digital platform. It means business owners will get to know their target audience better. Making first impression is important for business. However, building and maintaining relationship is not less important. That is how a business will keep moving forward. The relationship built through digital marketing and platform is not only between business owners and customers but also between business owners and partners.

How Hard Can It Be to Put Your Business On Internet?

Says who that putting your business on internet is hard? There are so many free business listing sites today that are even only need a single e-mail address and then you can directly found your business there. You can also build your own site for that and it will at least needs just a few dollars for the domain name and in the next two or 3 hours, you can see your business site on Google.

Pretty much easier, right? But surely that we are not just talking about how to make your business online present on internet because you will need more than that. Your business need to reach more audiences on internet that can be a source of income or any other purposes you have been made and planned before.

And while we are talking about that, putting your business on internet is only one step among the other hundreds or even more steps your business should take.

Put your business on internet is one thing, getting success on it is another one

How hard to put and get successful online business on internet?

When people are asking their self or even the other people how they are getting success on internet, the answers are vary. There are so many variables to check out to find the best formula for your own business because there won’t be such fixed formula that works for everyone.

You need to build wonderful designed site where it needs to be loaded super faster if possible, you will need the other websites are talking about your brand, you will need to deal with multi-platform social media accounts and all their optimization processes, etc. You are even need to spend more money for those social media and website optimization services because you may don’t know how to do it yourself and you have no team for that.

There are so many things to deal with just to optimize all of your business online assets such as website and its social media, not to mention that building the online brand itself is not an easy thing. Who do you think you are so many other people should have been known about your business on internet? I am sorry for telling you that, but that will be the bitter true every businessmen should know when they are thinking that running an online business is easy when the reality is not.

Online business can be the best thing your business had ever got, but it can also be the never ending fight with your competitors

Ever since that online business is one recommended thing the businessmen should have been built for their business empire, at least until today and years to come, it will still needs to be maintained like forever.

You are recommended that your team will always need the times to read and analyze its traffics and all the customer behavior data related to the business platforms you are using on internet such as website and the social media. And then you can start making the new ways or strategy in what the next steps you are going to take that can help improving your business performance on internet.

So, do not ever think that bringing your business on internet is as easy as you are thinking before. You are even need to think about the security system your site and social media accounts so your business will still exist even though your competitors are hiring the hackers to disturb yours. Can you really do that for at least the next 5 or 10 years and do you still thinking that online business is so much easier? The fact is, it is more complicated than you think and you will have to keep on updates on every related information about the online business so you will keep on getting the new strategy in the future.

I am not saying that putting and building the business on internet is super hard for us, you just need to know that everything should never be made simpler if they are actually not. Is there any proof that online business can be easier? Let me know if you’ve got an idea!

Business Online Tips For Starter

Tired of working in the office? Now the online business is a business that is run online with small capital. Online business is very promising to start a business in the era of modernization and technological sophistication. Uniquely, the online business can be done anywhere and anytime without attachment to a particular company or is mobile. There are many online businesses that exist today, but what online business is right for you?

When you start a business there will be many obstacles, but online business is an inspiration for businesses with small capital with profitable results. There are several important points for you to pay attention to

The reason why should be an online business?

Most beginner online businesses certainly want to make a profit. Apart from freelance businessmen, there are many office employees who also try online businesses to find additional income. Today, many shop owners also utilize technology by marketing products online. The result? Very surprising! The income of online businesses turned out to be able to reap profits compared to the benefits of outlets.

Reach a wider market

Online shopping is very global. It’s easy to find products online. Consumers can compare prices, quality, and product types. For online businesses, this is very profitable. No need to bother marketing door to door products, because online businesses have very broad coverage even to the whole world.

Unlimited income potential

Marketing an online business that can be accessed from all over the world will enable you to get unlimited opinions. It all depends on how the product you are selling and the form of marketing an online business. The fact is that online businesses are increasingly competitive and are increasingly not making it easy for online businesses with maximum results.

How to start an online business?

If you are interested in having more unlimited income, there are a number of steps you should know as a beginner businessman.

  • Learn a good and appropriate business mindset
  • Determine the type of product you want to sell
  • Determine the target market to be addressed
  • Create an attractive online store or website
  • Join the business community to expand your connection
  • Use of SEO services

SEO services are increasingly prevalent along with the high competition of online businesses. Actually, SEO services are one type of online business in the form of services. They help your business online to compete with other competitors. The use of SEO services has the potential to increase you can compete globally.

Bali Villas, A Dream Accommodation To Indulge Your Privacy

Who is not spoiled with luxury facilities during a vacation? Are you ready for vacation and have a tropical destination list? Bali is the best recommendation for a tropical destination that is free to visit throughout the year with warm weather and the friendliness of the locals. There will be a lot of vacation planning such as accommodation, setting a destination, vacation activities and much more. For accommodation, Bali villas offer a solution for a temporary place to stay during your vacation.

Bali villas

Many people suggest planning and ordering everything early. Why? Bali is one of the busiest tourist destinations of the year. More than millions of people come and find pleasure. Many even decided to return and live on the island of the gods. The higher the tourist arrival interval, Bali automatically needs adequate accommodation. On the tourist side, making initial reservations especially when your holiday plan on high month is highly recommended.

Bali villas and surroundings

Why do villas currently have a very high level of demand? This clearly shows the advantages that you can enjoy compared to hotel rooms. Bali villas offer a range of services and facilities that are more than adequate. Although the villa you choose is far from the crowds, the available Wi-Fi network keeps you connected with the outside world.

When talking about privacy issues, it is very clear that exclusive Bali villas offer more than other accommodations. When you have to share a public swimming pool in another hotel, in the villa you can have a full swimming pool all day long. Enjoy sunbathing without feeling disturbed by passing staff or guests who will check in and check out.

Price? Privacy, complete facilities, and the convenience of Bali luxury villas beat the price offered. Whatever the price, there will be many tourists who are willing to pay more for maximum holidays. To be honest, villas are a bit expensive compared to other accommodations if you are on a solo vacation. But for family vacations, Bali family villas are the best recommendation for cost-effective.

What’s around the villa? Most Bali villas offer spectacular views ranging from rice fields, beaches to views of the Indian Ocean. They were built and located in the area of the local population so it was clearly seen a very Balinese atmosphere. Hanging out with residents around and getting to know the traditions and culture of Bali will provide a new experience for your holiday.

Growing Business with Digital Marketing Strategies

Growing business until it becomes successful is not impossible. However, it needs huge effort especially when you want your success to be long lasting. There are many factors contributing to the success of business. One of the most crucial points is marketing. Today, technology also plays important role in the growth of business no matter what it is. With technology, business owners now is using digital marketing as effective strategy to gain more customers and other benefits. With the role of internet, it will be easier for you to penetrate the market. What you need to do is produce and deliver high quality content to attract people and make your company stand out.

Important digital marketing strategies to grow business

Through digital marketing, you will be able to promote more smoothly because you can reach wider audience. Technology allows more access for people to reach you and vice versa. Helping business to grow using digital marketing strategies is a smart move. Here are some strategies in digital marketing you can use to grow your business:

Take advantage of the power social media holds. Social media has strong presence nowadays. It can be use as effective tools to reach wider audience. Through social media you can create content and establish solid relationships with your customers. The engagement you create through social media can boost your business visibility. Use social media as early as possible because gaining dedicated audience takes time.

Aside from social media, you can also use another digital use such as blog to gain more audience. Through your blog, you can share contents related to your business, products, as well as industry. Ensure that your content is valuable and relevant to your audience. Through blog as well, you can build your brand and reputation. Aside from making selling contents, make sure to make informative and inspiring contents to gain more point of credibility from your audience.

Having official website is necessary for growing business today. However, it is not enough to have plain website for your business. You need to maximize its presence to the point it can boost your business. One of the most effective strategies is to leverage the power of SEO or Search Engine Optimization. This way, your content on your website will be optimized. Your website will also be able to be on first rank in search engine such as Google which means can attract more reader to visit.

Using digital marketing, you can dig in deeper of what problems your customers seem to struggles with. Then, you can find and offer the right solution. Using your offer, try to obtain more information about your target customers. Therefore, you can channel them into your marketing funnel effectively. This is what it’s called as a lead magnet. A way for you to exchange of information.

Those are strategies you can use to grow your business through digital marketing which is less expensive and more efficient. The point is to always deliver high quality content no matter what platforms you use as tools to reach your customers.

Tips to Start Business Smoothly

Running a business is possible for everyone from various backgrounds. Starting it can be scary especially for the beginners due to lack of knowledge and experience. However, running a business is like learning by doing. You won’t get to know how it works unless you dive into it. Before diving into business, you need to at least be prepared. You have to physically and mentally ready to run business because it can be so much more challenging than you think. There is a lot of things you need to handle to keep your business afloat.

Starting business with helpful tips

The first thing you need to do to start business is to seek for advice from advisor, business strategist or experienced entrepreneur. This will help you to see the light from the perspective of someone who have experienced running a business firsthand. Or, you can also follow these tips so your start in business can be a little less nerve-wracking.

If your problem from the beginning is your own doubt and fear, you need to immediately address the issue. Fear of starting business is one of the most common reasons why people never really start a business. Of course, running your own business and become the boss sounds scary. However, it means you have more control and chance to become successful. Thus, find the reasons why you doubt starting business and fix them.

Tips to Start Business Smoothly

Be eager to learn and listen. It is common for beginners to get excited and high-spirited. With big energy, it is easy to forget that you need others to grow. In running a business, you need to ready to absorb as many knowledge as possible especially from people who are relevant such as advisor, seasoned entrepreneur, successful investors, etc. Then, start to work out the ideas and write them down. You need to gather reliable resources to start planning your business.

To start a business smoothly, avoid overcomplicating things and stick to the simple idea. It is easy to get carried away with your ideas and plans that you forget your first objectives. It leads to more complicated idea you can’t even comprehend. To prevent this, you need to keep it simple by starting small and narrow your focus. The most important point is to how you can deliver products or service needed by customers.

Calculate the numbers thoroughly because your financial setting is one of the most critical factors for your business. You need to consider many factors to calculate your expense. You also need to include unexpected cost to your calculation. It is highly advised to separate personal and business finance so you won’t complicate things in the future.

Prepare yourself to speak up about your business because you need people to know about it. For those who are not very outgoing, speaking in public can be scary and terrifying. It is one of the challenge to conquer from the beginning. However it is so rewarding because then you can introduce your business to people and build the network for business relationship.

 

Do You Really Need Property Strategist?

Investing in property is promising but also challenging at the same time. It is so rewarding when you do it right. However, it can cost you a lot if you make costly mishaps. Of course, every business has its risk and it also applies to property business. However, property business is considered less risky compared to other types of business.

What property strategist can help you?

You can build your wealth from property investing. However, your goal to have financial freedom or building wealth cannot be achieved without the right guidance. That is why it is recommended to ask some advice from professional property strategist or advisor. Their role is to help you grow and protect your property investment.

Things property strategist can help you with

Every individual involved in property investing must have had their own reason as why they choose this path. The thing for sure is property has role as a vehicle you can use to achieve your goal. Aside from owning a property investment, you need to know what to do with it. That’s where the role of property strategist is needed.

For your information, property advisor and strategists don’t always come from real estate background. It is true that most of them do come from real estate background but there are also others that come from banking or financial planning background. Sometimes, they are those who have better understanding of property and have become successful investors themselves. The real property strategist don’t aim to sell your properties but rather helping you increase your wealth over the long term in a safe way.

How to identify a good property strategist or advisor?

A good property strategist is more dedicated of what they do. They will first try to know more about their client’s goals, hopes, as well as fears. Thus, you are not supposed to hesitate stating your own goals, fears, and hopes when you ask help from them. Be honest with your goal so that they will be able to give you the right advice to help you achieving long term goals.

Every information and message you find from various sources can be too complex to comprehend. A good property strategist will simplify the complex things so that you get better understanding. Thus, they will help removing all anxiety due to vague or complex information. They will provide information in clarity and simplicity. Aside from delivering information related to the risk, they will also provide you the potential rewards.

Good property strategist don’t aim for current transactional goal. Instead, they will focus more on developing long-term relationship so that their clients will be able to understand the next steps to take. They will not giving you advice about the next hot spot or how to get rich in an instant. Instead, they will recommended proven strategies which have always worked for you.

Good property strategist will always provide a list of potential options so you will be able to get the best opportunity that fits your plan, risk, and budget. Thus, you can make decision without pressure.

Understanding the Condition of Your Property Investment

Your property is your asset that you should take good care of so it can earn you well-deserved profit and income. However, it would be foolish to think that your property will forever be the same throughout the years of your investing journey. Its condition won’t be the same from the time when your tenants move in and when they move out after the lease ends. Wear and tear can cause some damage to your rental property throughout the times. Thus, you should at least expect a level of wear and tear your rental property would have while it is occupied by tenants.

Different damage on your rental property

As property owner, you also should be aware that wear and tear is not the only factor causing damage to your rental property. There is other factor such as accidental damage. This is important to know the differences between the two because it is related to how your property insurance works. So here are things you should know about this matter about your rental property condition:

Spending money for property insurance is important to protect your property and business. It offers some forms of coverage as you should already know by now. You also must have known that property insurance can cover claims for accidental damage. However, you should remember that the insurance doesn’t cover wear and tear. It is excluded from the coverage and certainly you can’t claim for it.

It is important to define the difference between accidental damage and wear and tear. Accidental damage means it is caused by sudden or unexpected events which cause some levels of damage to your rental property. The simplest accidental damage is when you accidently knocked out your glass filled with wine from the table that it falls gracefully onto the carpet. It is consider as accidental damage.

On the other hand, wear and tear is something that accumulates over time due to regular use. The simplest example (still about carpet) is when the carpet in your rental property has got signs of foot traffic, bare patches, or flattened due to being used by your tenants for years. Thus, it cannot be claimed as accidental damage because it is not caused by accidental or malicious factors. It is reasonable condition happens to your property due to your tenant’s years living in the property.

Other examples of accidental damage include holes in the wall caused by tenant’s activity when they move some furniture, cracked tiles caused by heavy thing is dropped. Other examples of wear and tear include scuff marks on the ceilings, peeling paintwork, hand marks on blinds, etc.

To avoid misunderstanding and misinterpretation, it is important to communicate this with your property manager. It is also important to do regular inspection to your rental property conducted by your property manager under your and your tenant’s permission. Thus, it will be easier to notice accidental damages. This is also important to control sever damage caused by wear and tear. Therefore, your rental property will last longer.