Any parts of a website is being part of the design itself. Even a scratchy background image, how the embedded video is displayed, how a buy button is seen on online shops and many more are part of the website design elements. So do the menus and navigation, sidebar, ads spaces and so on.
What you and the search engine robot crawlers see on a site is the final result of recent design concept of how website is built. All elements are contributing in helping the search engines to make ease when crawling the site as well as helping the visitors in accessing the required information.
Sadly, when it comes to online shop as one of the important web design type, many business owners or webmasters are failing in included some of the important web design elements that I think they are so much vital for the development of the site and the business itself.
Below are some of them that I often found on business sites especially those who are selling things or offering services online through website. And most of the elements I am talking about are actually not the technical aspects when designing a site.
1. Being anonymous in an online business world is never been recommended
You may are thinking this first part is not relating at all to how a website will be designed. While you need to remind yourself about the first sentence on this post, many other business sites are displaying their real team on “About Us” page to let people know who they are.
For me, the “About Us/Me” page is so much vital especially when it comes to offering products and services online. Customers need to know you first before getting things from you as you are offering them.
You need to talk about yourself or your business and for me, that page is the must-have one on your site because it will gives impact in how people are making decision about your offerings. I have visited many sites before especially the online shops and I will never buy from those that I have never heard of and no information at all about who they are.
So that, if you are kind of supporting for being anonymous online, make sure that you are doing it for only your personal accounts such as Facebook or Instagram. But never apply the same thing when it comes to sell things online.
2. Where the he*k is your location at?
What kind of a business that have no location-related information? Even if you are offering the online services through certain web you have been built yourself, it is still important for your customers to know where you are at.
How can it be hard to write a bit about where you are running the business while displaying your point or coordinate through embedding the Google Maps view on your site?
3. Give your customers some ways to getting in touch with you!
I won’t burden myself by searching about the relevant datas just to delivering my points for this third section. But let me tell you something that many of us are using different kind of messenger apps. You may are active all the times on WhatsApp, but what if the other people are using Line or even Facebook Messenger?
Therefore, if that will be possible, don’t just show your customers that they can reach you through E-mail and by phone, but they can also use certain apps when they will need to give you messages. The world is changing and so does the web design. Make sure that your online shop is giving as many as details you can publish to help your customers.
4. How buyers are possible to review what they have been bought before in your site?
Many product pages that I have found especially from an online shop managed by a personal are mostly possible for us to write a review nor even a comment in every product pages. In other hands, reading reviews from the others are part of how you are encourage the new buyers if you are selling the best items on market.
Sadly, nothing you can do about that. In an online shop web design, you may are possible in contacting the owners in various ways, but you know, sellers will keep giving you the reasons why you should buy from him/her.
Reviews are important for both the sellers and buyers whose each of them are getting advantages of what the other people are saying about the business. If you don’t have them in your web design, then you may aren’t also getting advantage in optimising your product pages for search engines.
Look, the more active the discussions or reviews of a product, the comment section will also take part in giving you more rich keywords. How long people are spending the times on reviewing or joining in the discussion will also contribute in reducing your site Bounce Rate where that will be a great thing to have when it comes to talk about SEO.
5. Design the online shop without any ads space at all!!!
The funny thing about online shops I have been visited before is there are many of them that are keep on displaying the Google Adsense advertisements on their business sites. Hey! What bringing me to an online shop is I need to buy things in it and you are by any chance are offering what I will need. So, are you sure that you have to make me see the ads that can possibly from your competitors?
You are not that greedy in gaining money through selling items while generating the PPC (pay per click) income, right?
If there will be images shown on your online shop’s sidebar, make sure those are the the discount or the promo code or any marketing strategy you are applying to encourage people to buy from you in the next short minutes. Not the ads that will make people leave your site to the others without being paying for anything.
To be honest, the above 5 design elements are so simple but are vital for you to be included them into your web design tasks. You don’t have to do it yourself if you are not understand how the web design is works especially when it will be needed you to code. Simply find the relevant service or agency for that like the Bali web design that can help you in designing and developing the better website for any goals including for online shop itself.