Category Archives: Business & Property

Turning Potential Buyers Into Actual Customers

Offer a discount or freebie

Generating leads is important thing you have to do to grow your business progressively. However, it doesn’t stop there. You have to turn potential buyers into actual customers to yield great results. If you focus only on generating leads without further attempt to make them your actual customers then it won’t add up to much to your business. When you have successfully generated leads, you have to create conversion plan to turn them into real paying customers. 

Converting leads into sales

You need to create actionable plan in order to convert leads into sales. Your small business has big potential to generate leads successfully with the right marketing campaign. And with the right lead generation strategies, you will also be able to have a successful lead conversion. And here are some useful tips of it you can consider:

Offer a discount or freebie

Offer a discount or freebie

Potential customers you have generated needs something more to drive them make a purchase. Hence, offer them something free since it is something that always feels good no matter what. Offering giveaways can get more people interested in your business and make a real purchase. Personalize your email of this offering to create a sense of exclusivity. You don’t have to offer free items that are ridiculously expensive. It can be something that can remind potential customers of your brand the most. 

Research your target market

Before making any attempt of generating lead and convert it into sales, make sure that you know who your target markets are. There is a process of lead conversion. You convert strangers into leads and convert leads into customers. The most important key of successful conversion is the offering. You will only give the right offer if you know what your leads want and need. Researching your target market is essential to make smooth conversion. 

Follow up with a potential customer

It should go without saying that you follow up your potential customers. You can do it through many ways such as a simple call or email. Ask them if they have any concern or questions. It is such a good kick-start to increase sales. Don’t give up on the first follow up because it is highly likely that you will succeed after several attempts, at least five follow-ups. Also, don’t get discouraged when your call is not picked up by your potential customers. Wait for 20 minutes before making another attempt of calling them. 

Make definitive call to action strategies

Sometimes, it takes only a light nudge for your potential customers to finally make a purchase from you. It is definitive call to action in your marketing efforts that will encourage potential customers to make decision. A light nudge in the right direction will help potential customers to know what step to make. Hence, make interesting call to action by using certain phrases or verbs that are impactful that lead to higher conversion rates. Learn more about how to combine idioms and call to action verbs to make more impactful results. 

Why You Need to Outsource Cleaning Service for Your Bali Property Villa

Professional Cleaning Service to Outsource for Your Bali Property Villa

Having your Bali property villa professionally cleaned is a must if you want to earn a good review when it comes to renting it out. When it comes to vacation rental, filthy homes are just not tolerated because your future company is predicated on your clients’ happiness ratings. 

Many Airbnb hosts choose to do their own cleaning; but, with quick booking turnarounds, unexpected bookings, and daily work time added to their schedules, many hosts discover the value of professional Airbnb cleaning. Some business owners are considering hiring a professional cleaning service. That’s a good thing, because a well-kept facility will undoubtedly make a good first impression on clients or customers while also providing a healthy work environment for your employees. So why should you hire a professional house cleaning service for your villa in Bali? Here’s how they help you with efficient property management. 

You Might be Good at Cleaning, But Is It Good Enough?

Cleaning a vacation rental properly entails more than a quick mop and vacuum. When it comes to cleaning their own homes, one out of every four persons admits to not doing a thorough job. Having skilled specialists clean your vacation rental means that your guests will receive a higher level of service.

You Don’t Have to Train Housemaid/ In-House Team for Proper Cleaning

You may not have realized it, but hiring a cleaning crew means you’ll be in charge of their training. If your Bali property villa has specific equipment, you’ll need to train them how to use it as well. That is both time consuming and costly. It’s simply more practical to engage a group of seasoned cleaners who have mastered cleaning techniques.

They Have Strict SOP in Cleaning A Vacation Rental

They Have Strict SOP in Cleaning A Bali Property Villa

Cleaning a rental home differs significantly from cleaning any other type of property. It must not only be clean, but it must also appear clean, as if no one has ever been there before, and every single detail is crucial. While cleaning checklists can be useful, they are pale in comparison to the Standard Operating Procedures (SOP) used by professional cleaning companies, particularly in the hospitality industry. If you have a Bali pool villa for example, the cleaning team will know exactly what to do to clean and maintain the pool.

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They Employ the Latest Tech to Clean Your Villa

The vacation rental market is becoming increasingly digitally focused and, as a result, more straightforward. To reduce errors and miscommunication, top cleaning service providers incorporate innovative technology into their operations.

Save More Money Rather Than Having In-House Maids

Employing your own cleaning crew may appear to be a wonderful method to save money at first, but if you take a step back and look at how much time you spend on staff management, from recruitment to training and supervision, you’ll likely find that it’s a huge time and resource drain.

When you delegate cleaning and maintenance to the pros, you free up more time to focus on your other business activities and, most importantly, providing a 5-star experience to your guests.

Frees Up Your Time

Most likely, you’re looking at cleaning outsourcing to free up time for other more important matters. Cleaning a property properly requires at least 1-2 hours. Multiply that by the number of check-outs your company handles in a week, and you’ve got a lot of wasted time down the toilet (insert cleaning pun). Why not use part of that time to improve your marketing approach or crunch your data to uncover weak points in your Bali villa rental?

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Cyber Risks To Avoid When Running A Business

Cyber Risks To Avoid When Running A Business

Today’s business is very dependant on computer system because it is one of the key for efficient business operation. The problem is, computer systems comes with all risks you need to be prepared for. One of the real concerns is cyber risk or cyber threat. Cyber risks can impact your business in so many ways. A cyber loss can damage your business in so many ways such as hurt your business operation, lose customers, etc. It can financially damaging as well. 

Cyber risks you should avoid at all cost

There are many types of cyber risks that can threaten your business such as property destruction, threat of data loss, ransom demands, It hack, etc. Experiencing all those potential threats can result in costly disruption as well as harm your brand’s reputation. Developing cybersecurity is essential for any kind of business that rely on computer system. And here are some of the most common cyber risks your business should avoid:

Internal cyber risks

Internal cyber risks

Internal cyber risks come from your employee. Some of the most common internal cyber risks include your former or current employees sabotaging and stealing the data of your company. They may do it to disclose the information to the public or hand it to the other parties for money. There are many potential scenarios and intention for this kind of case.

It can be also something your employees do accidentally. For example, they leave their system opened without logging off first, giving opportunity to other irresponsible people to take advantage of the situation. Sometimes, employees are not aware of the risks they have by having the access to the company’s system. Therefore, it is important to educate, inform, and develop your staffs to be more aware of cyber risks and train them how to prevent and deal with those threats. 

External cyber risks

External cyber risks are when people from outside your company seek to illegally use data for various purposes. This kind of threat can halt business operation. The problem with external cyber risk is that it is not so easy to track where they come from. For example, malware attack, it can be sent by hackers to purposely attack your system so they can execute unauthorized actions. 

There is also a risk of malvertising. It is where malware is planted into the system to redirect users to malicious websites. The users’ data are mined for further ad targeting, causing further damage. And there is also ransomware. This is the kind of malware that locks up the system operations of your business. It make the renders website and system unusable until the ransom is paid as demanded by the perpetrators. 

To avoid being the victim of cyber attacks, make sure to regularly update your computer system as well as security programs. Encrypt data for safer data storing and accessing. It is also essential to protect unbound data so it won’t be easily stolen. Then, train your staffs to be more knowledgeable and skillful in dealing with potential security threats. 

Resolutions Your Business Should Make For The New Year

It is common for many businesses to make new year’s resolution in facing the new beginning. In fact, you must make resolution in every new year to grow your business bigger and bigger. The beginning of the year means new hope and more possibilities to thrive. It is the perfect time for you to reassess your business and see what you can do to improve it. You need to reevaluate your visions and set clearer goals to achieve. As for this year, here are the resolutions your business should make:

positive work environment - Shot of office staff jumping

Improving your online presence

Today, online presence truly has major impact to the growth of business. People are more familiar and getting adapted with virtual transaction. Hence, it is time for you to advance your online presence. Technology and innovation are important for the growth of your business so set yourself up for success by starting to integrate digital transformation. The online space opens so many opportunities for your business to grow larger. Invest and diversify your online presence start from this moment. 

Build a better mindset

To grow a successful business, you need to have strong mental capacity because the challenges are not only physically draining but also emotionally damaging. Always aim to be better every year. With this kind of mindset, you always have the capacity to move forward and innovate. Direct focused efforts toward building, measuring, and improving upon various aspects of your business. This kind of focus will help you solve various hurdles and thrive. 

Refine your brand

It is necessary to refine your brand especially from every angle at the start of the year. Find things you can do to improve your products or services from every angle. For example, improve customer engagement and employee engagement. The better those aspects are, the better your brand will grow into. It is how you build on your brand values.

Build more positive work environment

The situation with global pandemic has hit businesses so hard. Gaining trust for employees to start coming back to the office for work  is more challenging than ever. Hence, it is highly recommended for you to start fostering a more positive work environment. Be open to feedback and encourage your employees to give their feedback. Listen to your team and respond to their concerns and problems.  Productivity will only be cultivated from positive motivation. That’s why they will become more productive if they are happier.

Foster compassion

The global pandemic is not fully contained and while so many changes have already happened, being back to normalcy is rather impossible because some shifts are likely permanent. Hence, foster more compassionate approach to ensure your clients that you will always be providing. Build open and honest communication with your clients so everyone will have easier times. Also, start establishing clearer goals for yourselves and your brands to give a clear sense of direction. This way, you know how to track your progress and know what to to to perfect your strategies so you can make your ways towards your goals.

Determining The Value Of Your Business

Determining The Value Of Your Business

Determining the economic worth of your business can be complicated especially when you don’t know where to start. Meanwhile, you are starting to look for investors. It is possible that you will find yourself at the point when you have to put your business for sale. If this is a situation where you don’t have another choice to opt for, it is time for you to thoroughly calculate a cash value on your business. Should you be a financial expert to determine the value of your company? Or should you hire one?

Deciding your small business’s worth

There are many reasons behind determining your business’s worth such as trying to attract investors, selling your business, selling stock in your company, applying bank loan, or simply to understand your business’s growth. Regardless of your reasoning behind, calculating the value of your business can be pretty challenging, and here are things you can do to do it properly:

Don’t focus on capital assets

Make sure to understand the difference between asset value and business value since they are two different entities. Business valuation is different from deciding your business’s worth where you receive cash value from selling everything. Business valuation is more on how much cash is tied up in your business. The buyers will be more interested in how much money they can earn through the products or services produced in your company. Hey are not interested in how much money they have from selling your office block. 

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Be aware of gross income and all outgoing payments

Profit is what is measured for the value of your business. Hence, it is all about the money your company making in the present and in the future. Buyers want to know how much they can expect from taking over the company. Net profit is what many buyers are curious to find out. It is because gross and outgoing payments include your own salary. However, it is not about how much money you earn but your base operating wage. 

Calculate the value thoroughly

This is such a dreadful thing to do but very much important. This is where you need to do the actual mathematics to calculate the value of your business. With proper bookkeeping, it is not that hard to complete. However, it is different if you are in the middle of liquidating capital assets. Doing this kind of calculating may take months.

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Figure out the markets and adjust accordingly

You need to factor in your market valuation because it is a guide you will need to present the figures to the investors and buyers. They will likely ask for reasonable and respectable answer to know the worth of your business. And if the markets don’t support your valuation, you may have to adjust your figures accordingly. Try not to be stubborn with the numbers because a business is only worth what the market demands. Timing and greater demands are two impactful factors that matter in the marketplace because it is always about leverage. 

Putting Your Vacation Rental Real Estate in Bali for Sale? Read This First

Putting Your Vacation Rental Real Estate in Bali for Sale? Read This First

Owning a real estate in Bali can be a very lucrative and pleasurable endeavour. That is, until it is not. Reasons may vary—from financial urgency, increased value of property, to management issues. Whatever the reasons is, you might find the need of selling your Bali property and now it’s time to deal with all the nitty gritty of the sale. Don’t worry, we have compiled the best strategy to put your real estate Bali for sale and get the best deals. 

Make sure that selling your Bali property is a smart move

Hiring an accountant before putting the house on the market is a good idea. You want to know what your return on investment is and if your money would be better off somewhere else. There are tax ramifications if you plan to use the money for a retirement home or savings, and some of them may alter soon. Before you put your house on the market, it’s critical to grasp the financial aspects. Before you sell it, you should have a look at everything.

Work with local property agency to sell your villas

We emphasise the importance of using an experienced local real estate agent who is familiar with holiday rentals to market your property for sale in Bali. They will not only be more knowledgeable about any existing laws and limits, but they will also be more knowledgeable about the finer points, such as dealing with Indonesian laws, neighbouring attractions to list in the description, and more. 

Hire professional photographer to take pictures of your property

Hire professional photographer to take pictures of your property

Great photography is crucial to a successful real estate transaction. Even the most luxury villas for sale in Bali will lose interest if the images are bad. It is critical that you have stunning photographs of your properties. Hire a professional photographer (ideally one who has photographed homes and architecture), or try your hand at it yourself if you have advanced equipment and are confident in your talents. Just keep in mind that this is one of those situations where hiring an expert is a good idea.

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Create a virtual tour through your property

Even if you have a real estate for sale in Bali, your potential buyers can be from anywhere. They can be someone from Australia who want a second home in Bali, a businessman from Germany, an investor from USA, and countless other from the rest of the world. They might get interested from the picture of your villas and want to see more about it. However, plane ticket is costly and not everyone have the time and money to visit the island just to see your property. In times like this, a 360º view virtual tour of the house would be a huge help! Your potential buyers want to learn everything they can about a property before paying a visit. Virtual tours are an excellent approach to provide potential buyers with a thorough and accurate overview of the property.

Create a killer, creative descriptive of your property 

Being creative and coming up with descriptive terms that will make your home sound enticing requires a lot of effort. Most individuals don’t have the patience (or simply don’t care) to go the additional mile in this area, yet doing so can make a significant difference in how purchasers see your property. Most homes can sell themselves—but only if you’ve priced it correctly, promoted it well, and made a listing that is easy to understand. It doesn’t matter if you have a Bali property for sale beachfront in prime beach area if you don’t know how to catch the attention of your potential buyers. Take a look at this example:

Wooden-colored cabinets and blank-canvas interior, we are 100% sure you will instantly fall in love with this minimalist and cozy villa. Located in the sweet neighborhood of Berawa, this property is just 5 minutes away from the nearest beach. Swipe to see more features!

Set specific time for showings

You want to make sure the property is as spotless as possible. You also don’t want to hurriedly show the house to potential buyers. establishes specified times and days for purchasers to examine properties.

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Set fee for showings outside the established dates

Expect the unexpected, such as a serious prospective buyer who is unable to view the home during the allotted viewing period. Telling your guests that the property is for sale is one approach to do so. Explain that you may need to ask them if it’s okay to show it to them when they arrive. Offer guests a discount on the rental cost in exchange for keeping the property clean, tidy, and ready at a specific time.

Dealing With Consumer’s Concern About Data Safety

Dealing With Consumer's Concern About Data Safety

There are many things that concern consumers these days. The situation with the global pandemic, the jobs, the future, the environment, the economy, and more. Added with data safety, consumer keep getting on feeling anxious about their daily lives. Cybersecurity hacks are real and they are threats that need to be eliminated properly and thoroughly. Consumers’ data and identity are at risk especially with how online transaction today is increasing. 

What can you do business owner and entrepreneur in dealing with this concern?

It is your obligation to keep your consumer’s data safe during their transaction with you as you are also part of it. Interacting with customer is beneficial for your business but your customers will stay loyal when they know you provide a safe place for without the risk of data breach. So what should you do to deal with consumer’s concern about data safety?

Consumers feeling scared of becoming the victim of cyber crime is justified. In fact, there have been so many cases of data breaches and cyber crimes targeting consumers while doing transaction online. In this online world, we are all put in more vulnerable position even we are provided with so many accessible things. Hence, it is so normal for consumers to feel unease about whole online interaction and transaction when their personal data is on the table. 

Ensure consumers about data safety

It is a must that you ensure consumers that their data is stored safely. Tell them about the safeguard you are installing to protect their personal data. It may not be enough but at least, you can put them at a little bit ease. In fact, it is better that being ignorant with your consumer’s concern about their data safety. At least, they know that you put your effort to keep them safe. However, make sure that your effort doesn’t end there. Do more to ensure their data safety. 

Use the right system for data safety

Make sure that your page of business for example, use two-way-authentication for customers to sign into. With this system, customers should enter their email address and passwords. Then, they are required to receive and enter security code sent to them via email or text. These kind of steps might be annoying. However, it is a safe way to ensure that their data is not easily breached. You can also inform your customers about these two-steps-authentication and educate them of its importance for their safety and security while being online.

Inform customers immediately when there is a risk

No matter how good and tight your security system is, you should never be complacent because the risk of data breach or cyber crime will always be there. When there is a risk data, inform your customers and ask them to change their passwords. Being transparent about possible threats won’t make you look bad to your customers. In fact, fast action such as informing them immediately will make them trust you even more because they see how proactive you are in keeping them safe. 

What To Consider When Choosing Digital Marketing Partner

Today’s business relies on digital marketing. Because how advanced digital world has become. So many digital marketing tools and methods you can rely on to help grow your business more efficiently. Also, partnerships in digital marketing have grown significantly as well. It is beneficial to boost business’s growth as consumers spend most of their time on digital platforms. The problem with digital marketing is the security issues. 

Choosing the right partner 

So many digital marketing companies offer for online safety but it is hard for businesses to fully know how good the security is and how safe it is both for them and their audience. Digital marketing companies have their own privacy and security concerns. Hence, you need to choose the right partnerships for your digital marketing. 

It is important for you to evaluate the security of your digital marketing partner’s products and services to fully know their capability and credibility in keeping your business safe as well as your audiences. First thing first, find out more about your digital marketing partner’s level of security. What you need to find out more is regarding to the SSL or Secure Socket Layer Service, SOC 2 compliance, as well as GDPR and CCP compliance. Those are important security system to ensure online safety both of your business and audience. 

If it is possible, you can ask the provider to customize their products to look and feel consistent with your brand identity. It is important factor because you need your site needs to be legitimate and affiliated with your brand. Hence, your audience know who the real you (your brand). hence, your digital marketing partner should know how to be compatible with your brand identity. It can be in a form of color scheme, logos and typeface, security indicators, etc. This way, both your digital marketing strategies and security interests are what you put on top of your priority to ensure your audience and target customers of your credibility. 

It is also important to find out if your digital marketing partner can deliver a customized URL for links that redirect your customers toward online. Make sure your digital marketing partner has the right strategy to direct your customers to secured sites that meet your brand’s identity, as well as security level and overall experience. Only this way, will your customers trust your brand because all the links are directed to your official sites with your real brand on it. 

Then, it is just as important to find out more about how and where your digital marketing partner store your consumer’s data. It is such a sensitive information and consumers data are prone to being violated or misused. Any partner you work with will automatically have your consumer’s data. And it is a must that you know how and where they store it. Security system to access the data should be well-designed to ensure the safety of your consumers. Make sure your digital marketing partner shows the same level of commitment to the security as you do.

The Importance Of Having Enough Cash For Your Business

The Importance Of Having Enough Cash For Your Business

In business, you should always ready to face the unexpected because it is unpredictable world to get involved in. You don’t know when your revenue is going to take a hard fall or when your business is going to be viral all of a sudden. The key is to always have a steady plan to keep your business afloat while also preparing for the exit where you are also ready to pivot when necessary. And one of the most important factors to be prepared all the time is to have enough cash. 

How to have enough cash for your business

Having enough cash is needed for your day-to-day business operation because you need to pay some expenses. However, cash is also important for when your business is not going well. it is like how the pandemic has affected businesses and only those who have enough cash with flexibility to pivot who can stand strong until now. Here are some tips for you to have enough cash so your business can survive even during the unexpected:

Review your assets

Throughout your entrepreneurial journey, you might have bought many different assets, thinking that it is better than having cash with you. However, it is important to review all your assets and see if they really help generate revenue or just a burden for your business. For example, you need an asset of a property that doesn’t generate any revenue yet you have to spend money to maintain it. It is not the kind of asset you really need. Hence, it is more recommended to consider converting them to cash. You may use the money for daily expenses or to reinvest in more profitable assets and uses. 

Consider equipment leasing

You might think that buying equipment for your business is better because it will become your asset. Also, you might think it can save more money than leasing. However, it is not always the case because sometimes, it is more beneficial for you to lease equipment than buying them especially when your business is not stable enough in gaining steady revenue. If you lease equipment, you may be able to spread your money for other areas that will help generate more revenue for your business. 

Maintain liquidity through reducing overhead costs

Consider cutting or canceling all nonessential recurring payments to maintain liquidity. Just like the tips earlier, it is best to not own a property that doesn’t give any benefit for you at least earning passive income. If your office for example is no longer used by you and your employees because you can do your work efficiently from home then you may consider selling or renting it out.  It helps a lot in reducing monthly expenses. 

Aide having enough cash, it is also important for you to regulate your its flow. You need to make sure that your liquidity improve by syncing up your revenues and expenses while also reducing account-related overhead. You will see how much better your business has improved once you have good cash flow. 

Secrets to Push Your Bali Villas Seminyak to Rank Higher in TripAdvisor

Secrets to Push Your Bali Villas Seminyak to Rank Higher in TripAdvisor

TripAdvisor is one of your best friends — and one of your most annoying foes — if you manage vacation rentals in Bali. In popular destination like Seminyak, for example, your Bali villas Seminyak will have to compete with hundred other private villas, guest houses, hotels, and resorts. You will see hundreds of these vacation rental owners and managers list their property in TripAdvisor rentals, and here’s where the business competition begin. 

Understanding the Magnificence of TripAdvisor Rentals

TripAdvisor Rentals reaches millions of potential guests across the world through a family of international brands, including FlipKey, Vacation Home Rentals, and more. TripAdvisor has the capacity to establish trust with travelers like no other site, with 500 million+ reviews and 390 million monthly users, allowing owners and property managers to earn the reservations their rentals deserve. And that’s exactly why you need to start taking TripAdvisor seriously if you want your Seminyak villas to stay on top of its competitors. 

Why TripAdvisor Ranking is Important for Your Bali Villas Seminyak Business

A high ranking as an experience provider demonstrates that you are a trustworthy company with a solid reputation. If you can consistently receive 4 or 5-star internet reviews, your business will perform better when compared to similar businesses in your area. You can find out if you’re meeting customer expectations – and where you can improve – by asking guests to leave online evaluations.

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The Secret to Rank Higher in TripAdvisor

The Secret to Rank Higher in TripAdvisor

How do you crack the top 10, or perhaps the number one slot, in Seminyak area? It’s as easy as asking for reviews to boost your business on Tripadvisor. Really, the key to boost your Seminyak private villa in Bali is through getting good reviews, and here’s the formula. 

Get Guests Review Your Bali Villas Seminyak in Your TripAdvisor

Tripadvisor serves as a virtual recommendation system, allowing users to obtain real-world reviews from any web-connected device. People are skeptical of businesses they haven’t heard much about, which explains why having recommendations from prior visitors is so important. Unlike other sorts of businesses, tour companies are unique. Travelers read reviews to assist them decide whether or not to make a reservation. 84 percent of respondents believe that reviews have the same importance as personal recommendations. 

Get Quality Reviews 

TripAdvisor prefer Bali villas Seminyak with reviews containing useful informations. uality evaluations include thorough, firsthand accounts of the experience, as well as advice for future visitors. Guests value a smooth experience, which continues after the booking is completed.

Encourage visitors to provide feedback by asking insightful questions and cues that elicit their emotional response to the event. Responding to guest reviews on the platform can help you improve your Tripadvisor score.

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The Quantity of Incoming Reviews to Your Seminyak Vacation Rental

The more favorable ratings you have, the higher your ranking will be. Because a higher number of positive reviews indicates a good experience, you should encourage guests to post 5-star evaluations. The Tripadvisor ranking methodology considers the overall amount of reviews while determining your position. Your tour company will be compared to another similar company in the same area.

How Recent is Your Reviews

The algorithm of TripAdvisor prioritise the age of reviews. The newer a review is, the more weight it carries. A review written before the COVID pandemic, for example, will not carry the same weight as one written during COVID-19. Recent evaluations appear to be frank, honest, and pertinent to readers. These reviews are more likely to reflect what readers may expect if they book today, according to readers. Guests are also more likely to believe a current testimony than one that is months or years old.