Giving smiles to your customers in every interaction is important. However, is the only way you can do to provide excellent customer service?
Not only dealing with product and service management. Running business is also about how to deal with a large number of customers. It can be guaranteed that anyone worked in customer service knows you can’t please everyone. Regardless of how friendly you are or how good your solution is, there will always be someone who are not satisfied.
Friendly customer service
Friendly customer service is when your customers service employees are pleasant which make customers happy and feel welcomed. However, friendly doesn’t equal to efficient. Just because your employees deliver friendly service doesn’t mean they are skilled to handle problem quickly enough to satisfy customers.
Efficient customer service
Efficient customer service is when your customer service reps are knowledgeable about your products and services. They can also give customers quick solutions. They can give the answer that the customers need. They know how to resolve an issue and leave customers satisfied.
How to deliver quality customer service
One of the biggest issues customer service face today is how fast small issues to be blown out of proportion. It makes it bigger than it really is. This kind of problem cannot be solved only by greeting customer with a big smile. You need to deliver efficient customer experience made with effective strategies to deal with a large number of customers.
It’s vital to have customer service reps who can deliver reliable, effective service to the customers instead of solely smiling to the customers. It’s a must to have your customers service reps being friendly to customers but it’s not enough. No customer will leave happy after their issue is being handled with only a smile. They want real solution and need quick answer.
Benefits of efficient customer service
Providing efficient customer service will bring a number of benefits to your small business. First, improve your customer retention. When your customers are happy with the experience you provide, they will be likely keep coming back to you instead of switching lanes to find other businesses.
Second, efficient customer service results in increased customer referrals. It will naturally entice them to feel the need to share their good experience with others. They will refer your business to their families, friends, and their following on social media. It leads to increased business that doesn’t require you to do additional marketing.
Third, efficient customer service increases profits. By delivering efficient customer services, your customers will get happier and they can become your advocate to promote your business better. It brings in new customers which will be profitable for your business. you spend less to acquire more customers that can boost your profit.
Last, efficient customer service maintains good reputation improve your public image. Happy customers will boost your online brand reputation by leaving positive reviews on popular review sites like Yelp or Google Reviews. More people will believe in your brand to provide quality service.