Owning a villa in Bali is easy. You buy the house, get done with all the legal paper works, and everything would be fine. However, marketing for your exclusive Bali villas to public is totally different story. Your villa could have everything—wide pool, amenities, comfort, or even unique designs—but still fail to capture the interest of more travelers than it should. Here is what every villa owner in Bali should do to market their villa and generate bigger income.
Branding Your Exclusive Bali Villas
Your brand will work in unison with your property, which is the major attraction of your business. Before you get into the position of running a business, you need to put your entire brand, as a villa rental agency, behind it. Your brand should be set up as a franchise, and you should encourage others to get involved so that someone else may take up where you left off.
Choose the Best Location and Take Advantage from It
You need to be in a high-profile area to have the best position in the luxury villa rental market. A popular location in family-friendly neighbourhood will give your villa a greater cast of personalities. Think of upscale neighborhood like the Nusa Dua, a sophisticated beach area like Seminyak, or a cool one like Ubud. If you have to stay in the middle of the road while your property is still young, do so, and if you do decide to spread out, make sure the major roadway is easily accessible to everyone.
Construction of Superior Quality
If you want to turn your product into a brand, you need to produce it out of high-quality materials. Consider using an unusual Balinese-inspired designs with a Balinese high-garden for your exclusive Bali villas. Think about the Bali’s water palace and Baliense old palace in Karangasem to inspire antique luxury for your villa. You can also take inspirations from luxury villas a country like Italy, Greece, or the Balkans, and you’ll have a residence that looks and feels authentic.
Build A Hedged Garden to Bring in the True Exclusive Bali Villas
These are always a good choice because they provide isolation and solitude, and if you provide food and drink, they can help your villa rental stand out from the crowd
Organising the Villas
When you first begin marketing your villa to potential guests, make it as simple as possible for them to schedule and arrange all meetings and invitations. Furthermore, if this is your first time renting your villa, it is critical that you make every effort to make it as simple as possible for visitors to reserve and schedule their desired dates. This means you’ll need a digital marketing strategy that takes use of all the web services available and ensures you’re covering as many bases as possible.
Setting the Right Price for Your Exclusive Bali Villas
While price is rarely the only consideration when making a purchase, it is critical to price your property listing correctly. You’ll need to decide on a suitable price for your vacation rental listings as part of your vacation rental marketing plan. This is when a little research will come in handy.
Examine the other property listings and compare the type of property, age, quality, amenities, features, and any other essential factors. This will assist you in determining an average price for properties of similar size in your neighborhood. You can then select how much to charge for your property. However, it is important to set your price carefully. If the price is too high, you can miss out on potential visitors, and if it’s too low, you might attract the wrong crowd.
More Business Insight:
Plunge in Digital Marketing Strategy
It’s time to build a website for your exclusive Bali villas, get good photos of them, and engage with your audience in social media. Having your own website will give you greater control over your business as a property manager and will save you commission on rental listings on third-party websites. When creating your own listings website, there are many factors to consider, but the most important are an uncluttered, user-friendly design and a reliable, secure booking system. User reviews, a “about us” page, and information about the surrounding region are all things that should be considered.
Next, it’s time to get involved with social media. There’s no doubting social media’s power, and its popularity is growing all the time. Every day, Instagram users share approximately 100 million photographs and videos. And almost a third of Instagram users have used their phone to make an online purchase. Most of today’s vacationers find their dream villa through social media, and this can be your opportunity to shine.
Instagram must be at the center of your marketing strategy for your short-term rental business to be successful. However, social media marketing isn’t just about Instagram; Facebook, YouTube, Twitter, and a slew of other platforms all provide possibilities to refine and enhance your social media communications.